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Introduction to Facebook Marketing (Presentation)
This April and early May, I led a four-part Facebook Marketing course for Lake Huron Learning in Kincardine, Ontario. This is the presentation from the first session; while it’s just not the same...
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Optimize Google+, Facebook & Twitter Content for Social Sharing
Given the “noise” on any social platform, it can be challenging to get your content seen, let alone shared. Back in March, I wrote an article at Search Engine Watch with different strategies local...
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Facebook Offers Interactive Pages SMM Course in 6 Languages
Looking for a crash course in Facebook Page building and management? Facebook offers an interactive online course that covers the basics. Learn About Facebook Pages is available in English, Spanish,...
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Facebook Rules of Engagement for Beginners: Complaints
In teaching marketing courses, I’ve met many a small business owner who shied away from Facebook marketing because of the possibility of negative posts or comments by users. It’s risky, they said. It...
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Quick Tips to Improve Facebook Fan Engagement – VIDEO
If you want your brand posts to catch the attention of Facebook fans, the Newsfeed is the place to be. So say Kim Caldbeck and Fidgi Simo, from the Facebook Marketing team. In a recent Facebook Live...
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